Indian telco Bharti Airtel is to create 4,000 Airtel Service Centres (ASCs) as it looks to expand its presence in the country’s rural regions, TopNews.in reports. The project will focus on remote villages in the Maharashtra and Goa circles, and Bharti announced that it had begun the rollout with the opening of the first centre at Ausarikurd, near Pune, on 27 February. The operator has said it expects to have 1,700 centres in operation by March 2009, with the remainder up and running by the following August. Bharti also revealed that 50% of its existing business comes from rural regions, and it expects a significant percentage of new acquisitions to come from rural markets. No financial details of the project have been announced.