CATV vs. IPTV: i-Cable declares price war on PCCW

17 Feb 2009

Hong Kong-based triple-play cable operator i-Cable has launched a promotion giving free broadband internet access for six months to customers signing up to a HKD239 (USD30.80) per month 67-channel cable TV package, undercutting main rival PCCW’s best IPTV-based offer by 16%, reports local newspaper The Standard. After the initial six-month period, the broadband service is offered at a discounted rate of HKD50 a month, around a third of the HKD140 to HKD150 that it charged in its most recent promotions, according to the report (and a standard price of HKD248 advertised on its website). Currently, PCCW’s best double-play promotion costs HKD286 for 33 IPTV channels and an 8Mbps (download) broadband connection. To qualify for i-Cable’s new deal, subscribers are required to sign a two-year cable TV contract. According to TeleGeography’s GlobalComms database, i-Cable had 280,000 cable modem internet subscribers at the end of September 2008, less than a quarter of PCCW’s 1.23 million fibre/LAN/xDSL broadband users.