Hungarian mobile base reaches 12.24m by end-December

Hungary’s three mobile operators Pannon, Vodafone and T-Mobile collectively added a net 284,000 new subscribers in the last month of 2008, to close out December with a total of 12.24 million users, according to the national regulator the NHH. As at 31 December Pannon had a 35.09% market share, down from 35.18% in November, while T-Mobile’s market share also fell from 43.94% to 43.86%. The country’s third largest operator Vodafone was the beneficiary, increasing its share of the pie from 20.89% to 21.04% in the same period. The NHH also reported that ‘active’ mobile subscriptions reached 10.97 million by end-December, up 227,000 on the previous month, whilst cellular penetration reached 121.8%, compared with 119.1% in November.