Nokia of Finland has launched a ‘premium’ mobile service in Japan using its high-end Vertu handset brand as a platform and piggybacking on NTT DoCoMo’s network to provide MVNO services to customers. The world’s biggest handset maker says the new service will be run by Nokia Siemens Networks (NSN) as a managed service, allowing the MVNO to introduce value added services (VAS) without the need to invest in its own software, equipment, human resources and skills.
In November 2008 Nokia announced it was withdrawing from the Japanese mobile handset market, blaming the decision on its inability to make inroads in a country that heavily favours locally-developed technologies. However, the vendor said at the time it would continue to market its high-end, niche mobile phone Vertu. The announcement came just days after CommsUpdate reported that Nokia had revealed plans to enter the mobile market in Japan this year through an MVNO partnership with DoCoMo.