Zain Kenya (formerly Celtel) says it is to continue investing in its cellular network during 2009 to improve coverage in rural areas. Kenya’s second largest mobile operator says that there is still a large untapped market in rural regions. The firm is also hoping to launch a new mobile payment service to compete alongside the M-Pesa offering from market leader Safaricom. ‘On the back of excellent market response in 2008, we are looking forward to expand our network and introduce new value added services like the M-Banking solution this quarter,’ says Zain Kenya Managing Director Rene Meza. According to TeleGeography’s GlobalComms database, Zain claimed 2.56 million subscribers and a 17.6% share of the overall mobile market in Kenya at the end of September 2008.