Brazil: Vivo leads mobile market at end-2008

15 Jan 2009

Brazilian mobile operator Vivo Participacoes ended 2008 with 44.9 million customers, a market share of 29.8%, up from 27.7% in 2007. According to data published by the telecoms regulator Anatel, Vivo increased its market share partly by dint of its takeover of Telemig Celular in mid-2008. Telecom Americas (Claro) took second spot with a 25.7% market share, ahead of TIM Brasil with 24.2%. The next largest player at the end of last year was the enlarged Oi (Telemar)/Brasil Telecom (BrT) entity with 29.9 million customers, or 19.5% of the total, broken down as 24.3 million for Oi (16.2%) and 5.6 million for BrT (3.7%).

As at 31 December 2008, Anatel said Brazil was home to around 150.6 million mobile connections, up 29.6 million or 24.5% when compared to end-2007. On a less positive note, mobile phone sales fell 23% year-on-year in December 2008 to just 3.6 million units, reflecting the rising impact of the global economic downturn.