Softbank beats off rivals; one in the eye for competition

5 Dec 2008

Softbank Mobile, the cellular arm of Japan’s Softbank Corp, added more net new users than any of its rivals last month, the 19th month running it has achieved the feat. The operator’s strong showing in November was bolstered by the launch of a new range of mobile handsets – timed to take advantage of the pre-Christmas, winter shopping season. Softbank, the country’s third largest carrier by customers, unveiled a new range of touch-screen devices last month, including the Samsung Omnia, HTC Corp’s Touch Diamond, and Sharp’s Aquos Fulltouch phone. It also sells the popular iPhone smartphone in Japan.

According to data published by the Telecommunications Carriers Association (TCA), Softbank Mobile added a net 113,000 users in November to raise its total to 19.864 million. The country’s leading player NTT DoCoMo signed up a net 65,100 new users to end the month with 54.035 million, and number two player KDDI reported just 15,800 net additions for a total of 30.514 million. The country’s fourth largest operator eMobile, owned by eAccess, performed strongly last month signing up a net 97,300 new users to lift its total user base to 1.011 million.

Japan, KDDI (au), NTT DOCOMO, SoftBank Corp