Orange has announced the commercial launch of ‘Orange Money’ in Ivory Coast in alliance with BNP Paribas. This is the Orange group’s first mobile based payment and money transfer service in Western Africa. Orange customers do not need a bank account to subscriber to the service which is activated free of charge and without any minimum deposit. Customers will be able to deposit and withdraw money from the Orange Money account, transfer money from one person to another, purchase call credit 24 hours a day and pay bills. BNP Paribas’ Ivory Coast subsidiary BICICI is in charge of issuing and guaranteeing the electronic money.
Marc Rennard, Orange’s international executive director for the Africa, Middle East and Asia Pacific Region, said, ‘We are delighted that Orange Money has been launched for the first time in the Ivory Coast. This event marks the start of the service’s deployment in other Orange countries over the coming months.’ Amadou Kane, head of the Africa Region for BNP Paribas said, ‘Through the launch of this service in the Ivory Coast, then in other countries, BNP Paribas is committed to supporting the gradual improvement of access to banking services for many low-income households that do not have access to traditional banking services.’