Econet Wireless Kenya has launched the country’s fourth GSM network, almost five years after it was first granted a licence. The firm is offering services under the name Yu, targeting the 18-35-year-old bracket. Its networks have gone live in Nairobi and it plans to expand to Mombasa next month, before a full nationwide launch by March next year. The firm received a financial boost last year when majority shareholder Econet Wireless International sold a stake to Essar of India, with the new partner bringing with it a USD500 million investment. The Kenyan mobile market is currently dominated by Safaricom, which has over twelve million customers and an 80% market share.