Leap Wireless International, which offers cellular services across the US under the Cricket brand, has launched its first networks in the upper Midwest. It has added coverage for 2.4 million people in the Greater Milwaukee area, with networks spanning 3,390 square miles. ‘Launching service in southern Wisconsin is our first step toward building a significant Cricket footprint in the upper Midwest, which will ultimately include coverage stretching from Milwaukee to Chicago, a market that is scheduled to launch in the first half of next year,’ said Doug Hutcheson, Leap’s president and CEO. The cellco offers a range of flat-rate unlimited calling plans without a monthly contract. It has operations in 29 states and claimed 3.46 million subscribers at end-September according to TeleGeography’s GlobalComms database.