Softbank does it again: adds more users for 18th month running

10 Nov 2008

Japan’s third largest mobile operator Softbank Mobile, a unit of Softbank Corp, added more net users than its rivals in October for the 18th month in succession. Softbank Mobile added a net 118,400 new customers in October, while number four player eMobile, owned by eAccess, gained an impressive 102,500 net new subscribers thanks to the popularity of its wireless data cards that are being sold with low-end laptops such as Asustek Computer’s Eee PC. eMobile also reported strong sales of the recently launched Touch Diamond smartphone manufactured by HTC Corp – a device that is often cited as a rival to Apple’s iPhone 3G. The country’s two leading wireless carrier’s, NTT DoCoMo and KDDI Corp, trailed behind Softbank and eMobile in the new user stakes, adding just 32,700 and 46,700 subscribers respectively in the period under review.

Japan, KDDI (au), NTT DOCOMO, SoftBank Corp