New telephony concept makes cents: operator pays you to talk

30 Oct 2008

Sri Lankan fixed line telco Lanka Bell has announced that it will pay back its customers LKR0.5 (USD0.005) for every minute of incoming international calls they receive regardless of duration, country of origin or how many calls are received per day. The apparently unique 50 cent per-minute cashback offer, could result in some subscribers earning as much as LKR1,500 a month on incoming IDD calls, Lanka Bell Managing Director Prasad Samarasinghe told media yesterday, as he described the move as passing on the benefits of the company’s LKR3 billion investment to connect Sri Lanka to the FLAG undersea fibre-optic cable network. He explained that the rationale behind the scheme was to show the average Sri Lankan phone user how being connected to FLAG could make a tangible difference to their lives.

Sri Lanka, Lanka Bell