Venezuelan mobile operator Movistar, owned by Spanish group Telefonica, has launched a pay-TV service to target the quadruple-play market with packages of internet, TV, mobile and fixed telephony, the company said in a statement, reported by BNamericas. According to Movistar, its goal is to reach 120,000 TV customers by the end of 2009. According to the report, Venezuela has some 6.5 million households, of which 30%, or 1.95 million, already take pay-TV services. 750,000 are clients of satellite-based provider DirecTV and 600,000 of cableco Intercable. The rest are divided up amongst NetUno, Supercable and a handful of other players. Douglas Ochoa, Telefonica Venezuela’s corporate communications director said, ‘In Venezuela there is ample market potential for us’, adding that Telefonica had experience in the pay-TV business in other countries including Chile, Colombia, Brazil and Peru.