Vivo rolls out services to Pernambuco, Ceara states

17 Oct 2008

Brazil’s leading mobile operator by subscribers has expanded its services to Pernambuco and Ceara states, writes BNamericas citing a company statement. The rollout in Pernambuco comes after the firm invested BRL104 million (USD47.3 million) this year in the region, while for Ceara, network investments have totalled BRL80 million. Vivo’s coverage in the two states will provide access to 50% of the population of Pernambuco in twelve cities and state capital Recife, while in Ceara, the operator is guaranteeing 40% coverage, including capital Fortaleza and six other cities. The cellco now plans to extend its footprint to the states Alagoas, Paraiba, Piaui and Rio Grande do Norte. The northeast expansion is possible following the BRL85 million acquisition of 1.9GHz in Anatel’s frequency spectrum auction last December.