Following the nationwide launch of mobile number portability (MNP), Malaysian cellco DiGi Telecommunications (DiGi) has revealed plans to leverage the service to increase its subscriber base. According to The Star Online, DiGi intends to absorb the cost for any customer switching to its service, despite the regulations allowing operators to charge up to MYR25 (USD7.16) to change provider while retaining mobile number. The move comes as the operator looks to increase its overall market share, placing a specific emphasis on the post-paid market. According to TeleGeography’s GlobalComms database, DiGi had 26.4% market share at the end of June 2008, and DiGi CEO Johan Dennelind noted, ‘With less than 20% of the post-paid market share, MNP allows us to further tap into the space dominated by high usage users who care about their bills.’
In an effort to further drive subscriber uptake, the cellco has also announced the launch of its new ‘1 Low Flat Rate’ tariff, which offers a single flat-rate to all networks across pre- and post-paid and business numbers.