Orange Kenya, the operator previously known as Telkom Kenya, has launched what it says is the country’s cheapest ever mobile phone tariff, with call prices starting at KES1 (USD0.013) per minute. Text messages will be charged at the same rate of KES1 as part of a two-month promotion by the operator, which launched its first cellular services last month. Telkom Kenya CEO Dominique Saint Jean told local newspaper The Nation that the introduction of the new tariff is designed to speed up subscriber acquisition; ‘It is an appeal to customers to join our network and help us achieve our growth target,’ he said. A France Telecom-led consortium acquired a 51% stake in wireline operator Telkom Kenya last December; as part of the deal the telco was awarded a cellular concession, and it switched on its GSM networks in Nairobi and Mombasa last month, while at the same time dropping the Telkom name in favour of FT’s international brand Orange. It is competing with established operators Safaricom and Zain/Celtel.