MiPhone to adopt Claro brand

8 Oct 2008

Jamaican cellco MiPhone will adopt parent America Movil’s preferred brand name Claro from tomorrow, according to reports in the local press. America Movil acquired MiPhone’s parent company Oceanic Digital Jamaica last year for USD70 million. ‘We are pretty excited. What we are doing right now is relaunching the brand and you will start seeing the stores changing and you’ll start seeing killer products like the new Apple iPhone next month. The plan right now is to announce to Jamaica that we’re changing from MiPhone to Claro,’ said MiPhone marketing manager Noel Esty.