Comstar to market MTS mobile products

8 Oct 2008

Russian wireline telco Comstar UTS has launched a co-marketing initiative with mobile sister company MTS under which MTS packages will be sold in Comstar retail outlets. Fixed line and mobile services are also being marketed alongside Comstar’s broadband internet products, which are offered under the name Stream. Both Comstar and MTS are majority owned by the Russian financial/industrial conglomerate AFK Sistema. Sergey Nazarov, Comstar’s vice president of marketing, says: ‘For any telecom operator the most important thing is user convenience. Such integrated campaigns contribute to subscriber loyalty making communication with the operator more comfortable and services more attractive.’