Cable & Wireless mulls rebrand to LIME, report

19 Sep 2008

According to the Jamaican press, Cable & Wireless (C&W) is considering rebranding its Caribbean operations to LIME, Landline, Internet, Mobile, Entertainment. An company internal memo from a C&W executive cited by the Jamaican Gleaner reads: ‘We will be taking a new version of C&W out to market before Christmas. We are going to rename our business. We are changing our name because the business we are becoming bears little resemblance to the business we were… because we want to show the world how much we have changed. Ladies and gentlemen start preparing because Cable & Wireless Caribbean is going to become LIME- Landline, Internet, Mobile, Entertainment. A new name that says what we do, which stands for something, which tells the Caribbean that we are back and that we mean business.’ Lets hope its not a lemon.

Jamaica, Cable & Wireless (UK)