Brazilian mobile start-up Unicel do Brasil Telecomunicacoes (Unicel) launched commercial operations in Sao Paulo on 8 September under the brand name aeiou. The company launched a pilot trial last month, pre-registering 10,000 users in the process, and on Monday went live with a stock pile of half a million SIM cards. BNamericas cites local newspaper Agencia Estado as saying that Unicel expects to sell its entire initial stock of SIM cards in its first year of operation. At launch, the newcomer’s network has capacity for one million users in the Sao Paulo metropolitan area. Unicel is offering a pre-paid SIM card with a minimum of BRL20 (USD11.73) credit loaded either online or at its retail store in Vila Madalena.
Unicel was awarded a licence to operate in the 900MHz band in October 2007. It paid BRL15 million (USD8.23 million) for two 2.5MHz blocks of spectrum authorising it to provide services in 63 municipalities of Sao Paolo. The award adds to the operator’s existing portfolio of 30MHz of bandwidth in the 1800MHz band.