FT trials e-newspaper with Le Figaro and Le Monde

9 Sep 2008

French incumbent France Telecom (FT) is testing a new electronic newspaper, dubbed Read & Go, with key industry players such as Le Figaro and Le Monde, Thomson Financial reports. In all, seven French publications are testing the service which aims to deliver a ‘convincing facsimile’ of their traditional paper counterparts as FT looks to add fresh revenue streams to Orange France’s 3G wireless portfolio. If successful, FT will look to launch similar services in other markets such as the UK. The move could prove a vital shot in the arm for the country’s flagging newspaper industry.

France, Orange France, Orange Group