Japanese firms to launch aggressive overseas cell phone technology push

21 Aug 2008

The government of Japan is backing a major push by the country’s mobile technology developers to market its major mobile technology products abroad. The initiative will include the nation’s popular FeliCa ‘wallet phone’ which uses a microchip embedded in a cell phone to communicate with a reader device in stores, train stations and vending machines for cashless payments. An official at the Ministry of Internal Affairs and Communications, Masayuki Ito, said the move was designed to help Japan’s carriers and manufacturers play catch-up in the global market. Until now, Japan has developed some powerful high speed internet devices, pioneered digital TV broadcasts and launched advanced video download applications, but has failed to make its handsets and wireless products and services a hit outside of Japan.