Warid launches new music, gaming VAS

19 Aug 2008

Ugandan mobile operator Warid Telecom has launched two new value added services (VAS) Music Zone and Gaming Zone, claiming a first for the country. The Music Zone service allows Warid customers to listen to music for as long as they want for a flat-rate fee of UGX299 (USD0.18), while Gaming Zone allows subscribers to enter a five digit combination for the chance to win UGX10 million. Warid says it is planning to launch more new VAS in the coming months as initial demand from consumers has been ‘phenomenal’. According to Warid’s chief operating officer, Tushar Maheshwari, ‘We have been pleasantly surprised by the response of the consumers to these services and will strive to make a mobile phone go beyond mere voice telephony to a complete 360 degree consumer experience.’

Uganda, Warid Telecom Uganda