Here’s one I made earlier: Ikea launches MVNO

4 Aug 2008

Swedish furniture chain Ikea will launch a mobile virtual network operator (MVNO) service in the UK this week, over T-Mobile’s network, offering the 1.4 million members of its loyalty programme a branded package of services. All 9,500 Ikea staff in Britain will also be presented with a handset and GBP5 (USD9.9) worth of free calls. As with other MVNOs, Ikea is stressing the simplicity of its service, which does not have fixed monthly payments and requires an initial GBP10 airtime purchase. The Family Mobile pay-as-you-go deal will be charged at GBP0.09 per minute for UK calls and GBP0.06 for text messages.

United Kingdom, T-Mobile UK