Zain Group has announced that it has rebranded its entire African operations from Celtel to Zain. The move coincides with the linking of the world’s first borderless mobile service ‘One Network’ across two continents. 14 country operations across Africa will immediately rebrand to Zain, namely: Burkina Faso, Chad, the Republic of Congo, the Democratic Republic of Congo, Gabon, Kenya, Madagascar, Malawi, Niger, Nigeria, Sierra Leone, Tanzania, Uganda and Zambia. Zain will launch its mobile operation in Ghana later this year. The Zain Group acquired an 85% stake Celtel International and its 14 African subsidiaries in May 2005 in a USD2.84 billion deal; by May 2007 it had increased its interest to 100%.
At a press conference held in Nairobi, Dr. Saad Al Barrak, Zain Group’s Chief Executive Officer, noted: ‘By rebranding to Zain we are bringing together our African and Middle East operations under a single, strong and unique identity. We believe the Zain brand provides an optimal platform upon which we can build a top 100 global brand with the ultimate goal of better serving our customers. It builds upon the success of our African operations and will propel the Zain Group towards becoming one of the top ten global mobile telecommunications companies by 2011.’