Singaporean cable operator StarHub has announced plans to offer a video-on-demand (VoD) service, a move designed to counter competition in the shape of SingTel’s mio TV IPTV service. Media Asia quotes StarHub’s head of cable TV services
Patrick Lim as saying: ‘StarHub will be launching our VoD services very soon, which will also carry popular TV series with advanced windows. But whatever the choices, we know that people want good value, convenience, good customer service, a full range of quality programming and reliable networks.’ StarHub enjoyed a monopoly in the domestic pay-TV market until mio TV’s arrival a year ago. SingTel’s IPTV service has around 45,000 customers compared to StarHub’s 508,000 digital cable customers. StarHub’s bouquet of channels outnumber mio TV’s by around three-to-one.