Vivo retains number one position in June, but market share slips again

18 Jul 2008

Vivo Participacoes maintained its position as Brazil’s leading mobile operator by subscribers at the end of June, despite its share of the sector slipping 0.9% to 30.36% between May and June. According to data from the regulator Anatel TIM Brasil retained second place with 25.40% (down 0.2%), and Claro upped its market share by 0.12% to 24.87%. The fourth spot was occupied by Oi with 15.24% (up 0.16%) and Brasil Telecom took fifth place with 3.77% (up 0.01%). Of the minor rankings, CTBC Celular had 0.31% (up 0.01%) and Sercomtel Celular had 0.05% (unchanged).

Brazil’s cellular operators collectively added 2.6 million new users last month to take the country total to 133.1 million active lines, up 24.85% compared to June 2007. Of the total, 81.03% are pre-paid and 18.97% on monthly contracts. At 30 June the cellular penetration rate stood at 69.52%, up 1.88% on the previous month, and 23% higher than at end-June 2007.

In terms of technologies, GSM continues to dominate the mobile sector, accounting for 84.85% of connections, up 0.99% on the month of May, equivalent to 113 million active lines. CDMA’s share of the pie slipped 0.75% to 12.6% of the market, or 16.7 million lines. TDMA claimed 2.53%, or 3.3 million lines, (down from 2.78%) and AMPS had 0.008%, Anatel said.