MT replaces multiple brandings with T-Home brand

Hungary’s leading telecoms operator by revenues and subscribers Magyar Telekom (MT) has announced plans to simplify its fixed line branding strategy, replacing the existing T-Com (fixed), T-Online (internet) and T-Kabel (cable) brands with a single unified brand name, T-Home. MT is also looking to refresh the T-Mobile branding, it said, although the T-Systems name of its business communications services division will remain the same.