Mobile signups: KDDI, DoCoMo lose out to Softbank again in May

6 Jun 2008

Softbank Mobile eclipsed larger rivals NTT DoCoMo and KDDI for the 13th month running, signing up 173,700 net new users compared with 60,900 for the NTT subsidiary and 72,400 for KDDI. Data published by the Telecommunications Carriers Association (TCA) shows that Softbank Mobile ended last month with 18.952 million customers, behind market leader DoCoMo with 53.544 million and second placed KDDI with just under 30.293 million. Mobile newcomer eMobile ended the month with 555,400 users, having added 51,500 new users on a net basis, and PHS operator Willcom had 4.614 million (up 11,200).

Earlier this week Softbank announced it had struck a deal to sell Apple’s iPhone before the end of the year, and analysts expect this will help to contribute to strong subscription growth for the operator in the short- to medium-term.

Japan, KDDI (au), NTT DOCOMO, SoftBank Corp