KDDI takes fight to rivals, will allow users to make instalments on new phones

3 Jun 2008

In a bid to win market share from rivals NTT DoCoMo and Softbank Mobile, Japan’s second largest mobile operator by subscribers KDDI says that from 10 June it will let users pay for their handsets in instalments. According to Bloomberg, handset payments can be spread over twelve or 24 months. The Tokyo-based cellco is also launching a dozen new phones later this month to support the sales initiative. KDDI’s move is similar to a plan launched by DoCoMo last November designed to help it retain subscribers in the face of a rampant Softbank. The country’s third largest cellco by subscribers has beaten both its larger rivals in terms of customer additions in every month over the past year. For its part, Softbank plans to start selling twelve new mobile phones from the second half of this month, it said in a statement.

Japan, KDDI (au)