MTC rebrands, expects 1m users this year

29 May 2008

Namibia’s largest cellular operator by subscribers Mobile Telecommunications Company (MTC) has launched a new corporate logo at a cost of NAD10 million (USD1.3 million), its COO Christian Faure told newspaper The Namibian, as part of a campaign to differentiate itself in an increasingly competitive market. MTC Managing Director Miguel Geraldes said his company would reach 900,000 customers next month, up from around 800,000 at the end of 2007, and was aiming to hit the one-million subscriber mark by the end of this year. MTC currently has around an 85% market share of mobile subscribers in the country, with the remainder served by sole GSM rival Cell One, which launched last year. However, additional competition comes from limited mobility CDMA services offered by incumbent fixed line telco Telecom Namibia, under the Switch brand. In September 2006, 34% of MTC’s shares were sold to Portugal Telecom, which also assumed management responsibility.