Ziggo a go-go; cable group launches under new brand name

16 May 2008

Dutch multiservice operator (MSO) Zesko Holding today launched under its new unified brand name ‘Ziggo’, replacing the group’s former brandings Casema, @Home and Multikabel. The new entity will market itself as an integrated services provider offering TV, internet and voice telephony services, reports Telecompaper citing Ziggo CEO Bernard Dijkhuizen. The MSO hopes to encourage a portion of its existing 3.4 million or so customers to upgrade to dual or triple-play packages. Dijkhuizen went on to say that currently, approximately 45% of the group’s revenues are generated by digital and analogue TV services, 30% by its internet business and 15% from fixed voice telephony. Ziggo is re-launching on the back of a major advertising campaign to promote the new name. It says it hopes to add new services such as video-on-demand (VoD) and interactive TV to its portfolio before the end of the year.

According to TeleGeography’s Globalcomms database, Zesko is the brain child of private equity groups Warburg Pincus and Cinven which together acquired the three Dutch cable operators, to form a new market leader in the Netherlands. Together, the three units provide cable television and broadband services to half of all homes in the Netherlands, extending over the north, east, west, and south of the country.