Ugandan wireless newcomer Warid Telecom has announced the launch of a new customer service initiative known as Warid on Wheels, or WOW for short, which will see four specially designed vans tour the country operating as mobile customer care centres. The quartet of vans will initially operate within the greater Kampala region before moving on to the Western, Eastern and Northern regions of the country. Each vehicle will sell SIM cards and handsets, deal with customer inquiries and troubleshoot any problems experienced by customers.
Warid Telecom launched its services in Uganda on 7 February 2008 and to date has rolled out a network with coverage stretching from Soroti in the east to Fort Portal in the west, and has recently launched services in Hoima and Masindi; the towns of Lira and Gulu are next in line for coverage. In its first three months of operation, Warid claims to have signed up 425,000 customers, making it the smallest of the country’s four wireless network operators, behind MTN Uganda, Celtel and Uganda Telecom.