Indonesian mobile operator PT Natrindo Telepon Seluler (NTS), yesterday re-launched its GSM services in Java under its new brand name, Axis. According to reports from The Jakarta Post, the company’s president and CEO Erik Aas says Axis intends to offer more simple, transparent and competitive pricing than its competitors. ‘Cellular users here often feel deceived. To avoid paying more, they have to change operators over and over again, which is really unnecessary, he told the paper. Instead, Axis plans to introduce a simple and transparent tariff plan with on-net calls charged at IDR60 (USD0.006) per minute, off-net calls priced at IDR600 per minute and SMS at IDR60 per message.
The cellco’s current GSM coverage includes East Java, West Java, Greater Jakarta and Banten, with plans to expand to Sumatra, Central Java, Bali and Lombok. By the end of 2008 Axis intends to have deployed around 3,700 base transceiver stations (BTSs) in Java and Sumatra, and to that end is investing USD1 billion in its operations, Aas said, with a total of USD2 billion set aside between now and 2010. Despite competition from a plethora of established operators, Axis is confident of signing on more than one million mobile phone users by the end of the year and hopes to have garnered a 10% market share within three years.
Saudi Telecom Company owns 51% of NTS while Malaysia’s Maxis Communications, holds 44%.