Higher marketing costs hit Far EasTone profits

22 Apr 2008

Taiwan’s third largest cellular operator by revenue, Far EasTone, has reported first quarter profits of TWD2.43 billion (USD80 million), down 16.2% year-on-year. Part of the reason for the fall was an 8.3% rise in marketing expenses to TWD2.65 billion, Dow Jones says. Revenues for the three months to the end of March were stable at TWD15.86 billion. Far EasTone is locked in fierce competition for mobile customers with its two larger rivals, Chunghwa Telecom and Taiwan Mobile, as well as several smaller wireless operators.

Taiwan, Far EasTone (FET)