Vivo leads Brazilian mobile market, but share slips again in March

21 Apr 2008

Vivo Participacoes led the Brazilian mobile market with a 27.28% share at the end of March, although this figure was down 0.04 percentage points compared to February, writes BNamericas citing data published by the telecoms regulator Anatel. TIM Brasil claimed second place with 25.87%, down 0.19% on the previous month, while Telecom Americas (Claro), backed by Mexico’s America Movil, had 24.78% (24.80%). TNL PCS (Oi) was fourth with 13.78% of the market, closely followed by Telemig Celular and Amazonia Celular jointly in fifth with 4.29% (4.31%). Brazil Telecom took sixth spot with 3.64% of the market, up from 3.61% in February, and CTBC Celular’s also increased its market share marginally from 0.30% to 0.31%, while Sercomtel Celular remained unchanged with 0.06%.

Brazil was home to 126 million active mobile users by 31 March 2008, up 1.36% on the previous month. Of the total, 80.87% are pre-paid and 19.13% on monthly contracts.