Natrindo outlines rebirth

8 Apr 2008

Natrindo Telepon Selular has revealed it plans to spend more than USD500 million deploying its network and expanding coverage in 2008. The cellco began offering revamped services in East Java in February 2008, and hopes to expand to the capital Jakarta by the end of April, before attaining nationwide coverage by the end of the year. The company is now using the brand name Axis as it seeks to distinguish itself from its previous incarnation – under the Lippo moniker – that failed to make any kind of dent in the market.