KDDI clarifies technology stance; Softbank heads monthly net adds

7 Apr 2008

Responding to speculation last week that it was thinking of switching mobile standards, KDDI company officials have sought to clarify the company’s position. The cellco says it intends to maintain the CDMA2000 platform for voice communications, but that for data transmission it will adopt the Long Term Evolution (LTE) technology that is compatible with the W-CDMA standard used by rivals NTT DoCoMo and Softbank Mobile. Some within the industry had hoped that KDDI would completely switch to the same technology as its competitors, as such a step could lead to users being able to change carriers by simply swapping the circuit cards within a single handset.

In a separate but related story, for the eleventh month in a row Softbank has added more subscribers than either of its two larger rivals. The cellco led the way in net additions in March thanks in part to new student discounts in the fiercely contested back-to-school season. It added a net total of 543,900 users, compared with 500,500 for KDDI and 173,700 for NTT DoCoMo.

Japan, KDDI (au), NTT DOCOMO, SoftBank Corp