eAccess ups ante in mobile price war

26 Mar 2008

Japanese telecoms provider eAccess says it is looking to quadruple its mobile subscriber base at its eMobile unit over the coming year, as it looks to offset declining sales of its fixed line ADSL broadband services. Reuters reports that eAccess, which won its mobile licence in 2005, intends to do away with charging a monthly rental fee for eMobile users, when it launches its first handsets on the market on 28 March. The parent company also plans to cut call rates as it focuses its sights on increasing revenues from mobile internet surfing and data downloads on the move. However, its strategy could exacerbate the ongoing price war between Japan’s largest mobile operator by subscribers NTT DoCoMo, and rivals KDDI Corp and Softbank Mobile. eAccess has unveiled two new handsets to support the launch, made by Taiwan’s High Tech Computer (HTC) and Japan’s Toshiba Corp. Priced at JPY57,980 (USD540) and JPY67,980 (USD633), eAccess hopes the new handsets will help boost its subscriber base to more than a million by 31 March 2009, up from the company’s projected 300,000 users at the end of March this year.