Net throws down gauntlet with USD23 triple-play offer

25 Mar 2008

Brazilian cable TV operator Net Servicos has launched a new triple-play product targeting the lower-income segment with fixed voice telephony, ‘broadband’ internet and TV for just BRL39.90 (USD23.12) per month, writes BNamericas citing a report from local newspaper Valor Economico. Although the internet connection is only 100kbps in any direction, and therefore below TeleGeography’s minimum definition of broadband, Net Servicos is nonetheless aggressively targeting the lower-revenue market in a bid to drive up revenue. ‘The subscriber of this product will guarantee tomorrow’s revenues,’ said Net’s president Jose Antonio Felix, who added that the firm was selling roughly 600 connections a day since launching it three weeks ago. Felix went on to say that the operator’s strategy is to take advantage of its existing infrastructure assets to target the public. The cableco’s network coverage means it could potentially serve nine million homes. It currently has 2.5 million CATV subscribers, 1.4 million broadband accounts and 567,000 fixed telephony users.