Solo? Fido? Telus: 'me too' – alter-ego Koodo is pseudo MVNO

Canada’s third largest mobile operator by subscribers Telus Mobility has launched an alternative mobile brand, Koodo Mobile, aimed at the discount and youth-oriented markets. Koodo Mobile is owned by Telus but will function as a separate virtual operator, in an attempt to compete with its main rivals Rogers and Bell’s well-established Fido and Solo brands, as well as independent MVNOs such as Virgin, which operates over Bell’s network.