Sony Ericsson reviewing DoCoMo relationship

10 Mar 2008

Sony Ericsson, the joint venture of Japan’s Sony Corp and Ericsson of Sweden, has said it is conducting a review of its business relationship with struggling Japanese mobile operator NTT DoCoMo but refutes media speculation that it is planning to stop making handsets for the cellco. AFP quotes Sony Ericsson’s Toshiyuki Kawamura as saying ‘It is true that Sony Ericsson is reviewing part of its product development plans with DoCoMo’, although he went on to add that the firm would continue to manufacture products for DoCoMo. The statement comes in the wake of a Nikkei business daily report today which suggests Sony Corp wants to stop making mobile phones for the Japanese mobile operator and instead focus on developing international markets. According to the paper, citing unnamed sources, Sony Ericsson was looking to end production with DoCoMo in the summer, once it had developed and launched some new handset models for the company. The vendor would instead purchase handsets for DoCoMo via third-party sources which would then be sold under the Sony Ericsson brand, the Nikkei said. The newspaper report added that Sony Ericsson intends to switch focus to China, Europe and North America, although the manufacturer insists it is still committed to its domestic market. ‘Sony Ericsson does not intend to reduce our development plan for the Japanese cell phone market,’ Kawamura said.

Japan, NTT DOCOMO, Sony Ericsson