Batelco in hot water over premature advertising

6 Mar 2008

According to Gulf Daily News, Batelco has been ordered to retract advertising for its proposed Broadband Plus service or face legal action by the Telecommunications Regulatory Authority (TRA). The adverts appeared in daily newspapers yesterday, billing the products as ‘Coming Soon, subject to TRA approval’. A TRA statement said: ‘TRA is […] concerned that the advertisements may lead the public into believing that the product is simply awaiting a rubber stamp approval from TRA, or that it has already received TRA approval. This is not the case,’ before adding that ‘TRA considers that Batelco’s actions go against the spirit of the tariff approval procedure in Batelco’s licences.’