Sri Lanka Telecom (SLT) has set up a subsidiary to broadcast internet-based television services (IPTV) to its broadband customers, the company said in a statement to the Colombo stock exchange. SLT plans to invest LKR100 million (USD1 million) in the initial launch of the SLT Visioncom unit. A company spokesperson said: ‘IPTV is viewed as a value added service with strategic importance in the future broadband service portfolio of SLT.’ The incumbent telco had more than 54,000 ADSL broadband customers and 88,000 post-paid dial-up subscribers by the end of 2007.