Telmex to target residential market with WiMAX launch

20 Feb 2008

Telmex Argentina expects to start targeting the residential segment through WiMAX technology this year, according to its ‘wireless technologies manager’ Maximiliano Maresca, reported by BNamericas. The operator has been developing a WiMAX strategy in the country since it struck a deal last year to take over local broadband access provider Ertach from Sociedad Comercial del Plata. However, the acquisition process still requires final regulatory approval, and until it is complete, Telmex cannot start using Ertach’s 3.5GHz band, Maresca said.

The company has a very aggressive plan for WiMAX for 2008 and beyond. ‘With this technology we intend to target residential clients as well as the SME segment. Our plan includes different stages and we are aiming to start offering services in large cities such as…Buenos Aires, Rosario and Cordoba,’ said Maresca, adding that Telmex will be able to launch the service commercially two to three months after the acquisition of Ertach receives the regulatory rubber stamp. Maresca said Telmex was also waiting to receive licences from telecommunications ministry SeCom to offer fixed wireless access (FWA) services using CDMA-450 technology in 25 municipalities. The operator plans to start providing wireless data and voice transmission in towns located in the provinces of San Luis, Mendoza, Santa Fe, Buenos Aires, Tucuman, Santiago del Estero, Chaco, Cordoba, Entre Rios, Rio Negro and Corrientes.