Celtel to take the Zain name

13 Feb 2008

Kuwaiti-owned Celtel Communications has said it will be adopting its parent company’s Zain brand from June this year. Kuwait’s MTC Group was renamed Zain last year and the bulk of its operations in the Middle East were rebranded at the same time. Its pan-African subsidiary Celtel operates in 14 sub-Saharan countries, including Kenya, Nigeria, Sierra Leone, Tanzania, Uganda and Zambia. Celtel has also confirmed that it is to open a new African headquarters in Nairobi, Kenya, local newspaper the East African reports.