Virgin Media changes tack

6 Feb 2008

Virgin Media has backed away from its attempt to reach the 50% of UK households not covered by its cable network, writes the Financial Times. Neil Berkett, the cableco’s acting chief executive, said the so-called ‘offnet’ strategy clashed with the firm’s desire to distinguish itself from British Sky Broadcasting (BSkyB), its satellite pay-TV rival, and a host of cheap broadband competitors, by emphasising its ability to deliver faster broadband speeds. According to Berkett, his board has agreed the investment needed to begin raising broadband speeds on its network from a maximum of about 20Mbps to 50Mbps by the fourth quarter of this year, with the roll out to be completed early in 2009.

United Kingdom, Virgin Media