AIS attacks the airwaves

5 Feb 2008

Advanced Info Services (AIS), in partnership with broadcaster 99.5 Advance Radio, has launched a live interactive radio and video streaming service for its mobile handset users. The new ‘Radio TV’ service enables users to listen music on 99.5 FM while watching music videos, disc jockeys, mobile advertising and radio spots via GPRS-enabled handsets. AIS charges customers THB1 (USD0.03) a minute for GPRS airtime, or THB39 for three hours. Somchai Lertsutiwong, AIS’s executive vice-president for marketing, said that the service targeted the four million AIS customers who have GPRS and EDGE handsets. Thailand’s leading mobile operator has earmarked THB20 million to promote Radio TV, whilst its says it will invest THB15 billion this year to expand network capacity, including GPRS/EDGE platforms. Mr Somchai also said AIS expected revenues from GPRS and EDGE applications to grow by 50% to THB1.5 billion this year, with an expected six million users of the technology by year-end (around a quarter of its current total user base). The company forecasts value added service revenues of THB16 billion in full-year 2008, including THB10 billion from non-voice services. Last year it targeted non-voice revenue of THB8.5 billion out of THB14 billion in value added turnover.

Thailand, Advanced Info Service (AIS)