31 Jan 2008
The Dutch MVNO market is set to welcome yet another new entrant in the shape of Blyk, a company co-founded by a former president of Nokia Corp, Pekka Ala-Pietila and marketing guru Antii Ohrling, which has already launched in the UK. Blyk’s business model, hosted on Vodafone’s network, is based around using advertising funding to support its mobile service; it offers 16- to 24-year-olds free SMS texts and voice calls in exchange for them viewing adverts. The newcomer has secured an undisclosed sum of additional investment from Goldman Sachs and Kuwait’s Industrial Financial Investments Company, writes Dow Jones. Blyk, which also includes Sofinnova Partners and private investors amongst its backers, hopes to launch the new service in the second half of 2008.