Mobile 3.0, a joint venture between Mobiles Fernsehen Deutschland (MFD) and Neva Media, has won the nationwide mobile TV licence in Germany and has chosen the digital video broadcasting – handheld (DVB-H) standard for its service. Mobile 3.0 emerged as the front runner for the licence in the fourth quarter of last year. It presented a plan for the allocation of the available capacity to television broadcasters, as well as for allocation of the four available radio slots, to the federal authorities in November 2007. They then confirmed that the allocation was ‘diverse and non-discriminatory’ before issuing the actual licence. The consortium hopes to start broadcasting in time for the Euro 2008 football championship. Introduction of the new service will be built around the live mobile TV coverage of the games. The network will be built by T-Systems Media & Broadcast, which was recently sold to France’s Telediffusion for a reported EUR850 million (USD1.25 billion).